Pricing strategy for Hubway, Boston’s Bikeshare program

The Field Lab partnered with the City of Boston to evaluate the financial performance of the Hubway bike share system.

Project Partner

City of Boston, Massachusetts

Project Summary

Students analyzed revenue streams, membership models, pricing structures, and cost drivers to assess long-term fiscal sustainability and expansion potential.

Areas of Focus

The team examined station-level profitability, pricing strategy impacts, maintenance and replacement costs, demand forecasting, and performance metrics for system optimization.

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